paid media

We Create /

customer reach

Advertised media is crucial for expanding your reach quickly. It allows you to target specific demographics and interests, ensuring your message reaches potential customers. It complements earned and owned media by boosting visibility and driving traffic to your owned channels. Effective paid media campaigns capture leads and convert them into customers. When strategically planned and executed, they are among the most effective ways to yield a strong return on investment (ROI).

Media In Action offers a number of strategies to support your Advertised Media efforts. These include: paid social media advertising, Instagram & TikTok verification, Google advertising and advertorials.

WE CREATE /
Optimisation
Strategies

Advertised media is crucial for expanding your reach quickly. It allows you to target specific demographics and interests, ensuring your message reaches potential customers. It complements earned and owned media by boosting visibility and driving traffic to your owned channels. Effective paid media campaigns capture leads and convert them into customers. When strategically planned and executed, they are among the most effective ways to yield a strong return on investment (ROI).

Media In Action offers a number of strategies to support your Advertised Media efforts. These include: paid social media advertising, Instagram & TikTok verification, Google advertising and advertorials.

services/

paid media

TRANSFORM ONLINE USERS INTO LOYAL CLIENTS WITH TRANSPARENT SOLUTIONS TO MAXIMISE RETURN ON INVESTMENT.

ADVERTORIALS

Turn traditional commercial approaches into a storytelling experience that captivates and converts, through advertorials. This strategic blend of advertising and editorial content has allowed us to create well-crafted pieces that seamlessly integrate with the editorial flow of websites and TV for a number of clients – to offer informative and engaging content that captures the attention of your audience, boosts brand visibility, and fosters trust within your industry.

GOOGLE ADVERTISING

Google Ads places your brand at the top of search results, ensuring visibility when users search for relevant keywords. Leveraging this offers a highly effective method for driving targeted traffic.

PAID SOCIAL MEDIA STRATEGIES AND CAMPAIGNS

From Instagram to Facebook and all the platforms in between, paid social media campaigns allow precise targeting based on demographics and interests. Increasing brand development, awareness, visibility, credibility, engagement, lead generation – and, ultimately, business growth.

CASE STUDY /

XGIMI

HOW M / I / A HAS HELPED CLIENTS
ACHIEVE THEIR MARKETING GOALS THROUGH STRATEGIC SERVICES.

THE PROBLEM
Home entertainment company XGIMI came to us with their own amazing achievements (having won 31 international awards in 6 years). But they were struggling to ensure the message about their innovative products was reaching an Australian audience. 
 
THE SOLUTION

Media In Action identified XGIMI’s pain points – to build awareness and grow sales through their Australian website. Our team of experts went on to formulate and execute a comprehensive communications strategy that captured leads, converted them into customers, and truly delivered above and beyond all of XGIMI’s expectations. 

CASE STUDY /

XIGIMI

HOW MEDIA IN ACTION HAS HELPED CLIENTS
ACHIEVE THEIR MARKETING GOALS THROUGH STRATEGIC SERVICES.

THE PROBLEM
Home entertainment company XGIMI came to us with their own amazing achievements (having won 31 international awards in 6 years). But they were struggling to ensure the message about their innovative products was reaching an Australian audience. 
THE SOLUTION

Media In Action identified XGIMI’s pain points – to build awareness and grow sales through their Australian website. Our team of experts went on to formulate and execute a comprehensive communications strategy that captured leads, convert them into customers, and truly delivered above and beyond all of XGIMI’s expectations. 

SOLUTION /

PROCESS

DISCOVERY

Media In Action’s initial communications with XGIMI gave both parties the opportunity to discuss their needs and goals. We took the time to understand what they were trying to achieve, the current roadblocks to that, and what was at stake for their business if this didn’t happen. But just as importantly, it gave XGIMI the opportunity to understand what we’re all about and see for themselves why working with team Media In Action could bring the magic to their brand. 
 

STRATEGY

As well as a comprehensive social media and PR campaign, Media In Action’s plan of attack saw us research and create content that catered to the Facebook advertising specs of XGIMI’s Horizon and MoGo Pro + products.
This was in the form of short 15-second videos for feed and stories that focused on the key selling points of the product (brand awareness), before using the traction gained off these to launch a complementary conversion campaign. 
 
Media In Action understood the client wanted value for money, and our strategy was to leverage this content across multi-platforms. 
 

RESULTS

Improved online reach with 163,839 impressions.
Achieved a click-through rate (CTR) of: 2.6 %
Increased their Add to Cart numbers to: 2,000 (Up 2.6%).

 
 

CASE STUDY / XGIMI

CLIENT /
LOVE

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BEGIN?

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