OUR STORY MEDIA IN ACTION
OUR STORY
OUR STORY
MEDIA IN ACTION
Founded in 2019, Media in Action was created with a clear vision: to be a communications agency built for the Modern Age. In an industry often fragmented between traditional PR and digital marketing, we identified the space in between, and claimed it.
By fusing time-honoured public relations practices with innovative digital strategies, Media in Action carved a niche in crafting social currency for a new generation of lifestyle brands.
Our approach is intentionally hybrid, strategic yet agile, creative yet designed with your commercial priorities in mind. This model has allowed us to help clients not only keep pace with the evolving media landscape, but lead it.
Today, Media in Action is home to a collective of marketing specialists with deep expertise across earned, owned, and paid media, working together to deliver multi-channel campaigns that make an impact.
OUR FOUNDER / MIA VICARY
Our Founder /
Mia Vicary
Founded by entrepreneur Mia Vicary, Media in Action is an agency built on bold thinking, strategic precision, and creative agility.
A digital native, Mia’s global career journey spans across journalism, digital marketing and public relations – culminating in the creation of an award-winning agency recognised for its innovation, creativity, and measurable impact.
Under her direction, Media in Action has delivered campaigns that have been officially recognised within the industry for their strategic excellence and creativity including Club Of United Business and AHM NSW awards for hospitality and lifestyle clients.
Named in the prestigious B&T 30 Under 30 Awards 2025 in the Entrepreneur category, Mia’s leadership continues to shape the agency’s progressive edge.
An active industry speaker, Mia has presented at the Cosmetex Conference on behalf of governing body AHPRA, delivering specialist marketing insight on regulatory change within the Australian beauty and aesthetics industry. She has also hosted panels alongside industry leaders, guiding emerging founders on how to scale and future-proof their businesses.
Her work has been featured by Channel 10, B&T, Mumbrella, Modern Muse Magazine, The Australian Business Journal, Gritty Pretty, and more.
OUR FOUNDER / MIA VICARY
Our senior /
leadership team
Media in Action is led by a senior team with over 30 years of combined experience across Paid, Owned, and Earned Media.
Each core division is led by a specialist, ensuring depth of expertise, strategic precision, and consistent execution across every channel.
Together, we deliver multi-dimensional campaigns that elevate brand narratives, drive meaningful growth, and perform in the modern digital landscape.
Our portfolio spans lifestyle, beauty, hospitality, wellness, and technology brands, including La Vie Hotels & Resorts, Synergie Skin, Xytide, One Global Capital (formerly known as Crown Group), SKYE Suites, BOA App, Falcon Air, Casio Music Australia, Moorgen and XGIMI Australia.
Working collaboratively across disciplines, our leadership team designs connected ecosystems that elevate brand narrative while driving measurable growth.
From strategic clarity to technical execution, we remain focused on outcomes, bringing together performance, creativity, and accountability to define success in the modern digital landscape.
This integrated approach allows us to build momentum across channels, ensuring every touchpoint serves a purpose and contributes to long-term, sustainable growth.
