OUR STORY MEDIA IN ACTION

OUR STORY /

MEDIA IN ACTION

Media In Action was established in 2019 with a clear vision to be a communications agency tailored for the Modern Age. In a crowded and often inefficient landscape of separate PR and digital agencies, Media In Action found the sweet spot that fused traditional public relations practices with modern marketing methods to create social currency for a suite of lifestyle clients. And carved out a niche by seamlessly blending both.

This innovative approach allowed Media In Action to craft social currency for a diverse range of lifestyle clients, making them stand out in the ever-evolving digital sphere.

Today the Media In Action is home to a range of marketing experts with diverse skill sets across earned, owned and advertised media. 

OUR STORY /

MEDIA IN
ACTION

Media In Action was established in 2019 with a clear vision to be a communications agency tailored for the Modern Age. In a crowded and often inefficient landscape of separate PR and digital agencies, Media In Action found the sweet spot that fused traditional public relations practices with modern marketing methods to create social currency for a suite of lifestyle clients. And carved out a niche by seamlessly blending both. This innovative approach allowed Media In Action to craft social currency for a diverse range of lifestyle clients, making them stand out in the ever-evolving digital sphere.

Today the Media In Action is home to a range of marketing experts with diverse skill sets across earned, owned and advertised media.

OUR FOUNDER /

MIA VICARY

A COMMUNICATIONS AGENCY FOR THE MODERN AGE

A digital native, Mia Vicary leveraged her extensive professional journey, which includes her tenure as a journalist at Berita Satu in Jakarta, her work as a digital marketer in the bustling streets of New York City, and her role at Sydney’s Verve’s PR agency to become a genuine power player in the media landscape.

Her journey is a testament to her unyielding passion, dedication, and the power of transformation. And he has emerged as a formidable force in the digital marketing landscape, bringing a unique blend of experiences and skills to the table.

OUR FOUNDER / MIA VICARY

Our Founder /

Mia vicary

A COMMUNICATIONS AGENCY

FOR THE MODERN AGE

A digital native, Mia Vicary leveraged her extensive professional journey, which includes her tenure as a journalist at Berita Satu in Jakarta, her work as a digital marketer in the bustling streets of New York City, and her role at Sydney’s Verve’s PR agency to become a genuine power player in the media landscape.

Her journey is a testament to her unyielding passion, dedication, and the power of transformation. And he has emerged as a formidable force in the digital marketing landscape, bringing a unique blend of experiences and skills to the table.

Mia’s efforts have been recognised by Studio 10, The Australian Business Journal, Gritty Pretty and many more media publications. Mia has also had the privilege to sit on the judging panel for the Australian Small Business Awards 2024 spanning over many categories on how their work is shaping the Australian business landscape.

EARNED MEDIA

Within Media In Action, earned media is more than just media coverage; it’s about cultivating authentic relationships with influencers and media outlets. Mia and her team understand the art of storytelling and have developed a knack for crafting compelling narratives that resonate with target audiences. By strategically earning media coverage,Media In Action helps its clients build credibility and trust within their industries.

OWNED MEDIA

In an age where content is king, Media In Action excels in creating and curating valuable content for its clients. Whether it’s managing social media channels, maintaining engaging blogs, or producing high-quality videos, the agency ensures that clients’ owned media platforms are not just informative but also captivating. Owned media serves as a powerful tool to control the narrative, engage with the audience, and build brand loyalty.

PAID MEDIA

Media In Action understands the significance of paid media in today’s digital landscape. With a data-driven approach, the agency identifies the most effective advertising channels and strategies to maximise ROI. Mia and her team are well-versed in the art of optimising paid campaigns to reach the right audience at the right time, ensuring that every advertising dollar is well-spent.



PERFECTLY BLENDED MEDIA/

earned media

Within Media In Action, earned media is more than just media coverage; it’s about cultivating authentic relationships with influencers and media outlets. Mia and her team understand the art of storytelling and have developed a knack for crafting compelling narratives that resonate with target audiences. By strategically earning media coverage,Media In Action helps its clients build credibility and trust within their industries.

owned media

In an age where content is king, Media In Action excels in creating and curating valuable content for its clients. Whether it’s managing social media channels, maintaining engaging blogs, or producing high-quality videos, the agency ensures that clients’ owned media platforms are not just informative but also captivating. Owned media serves as a powerful tool to control the narrative, engage with the audience, and build brand loyalty.

paid media

Media In Action understands the significance of paid media in today’s digital landscape. With a data-driven approach, the agency identifies the most effective advertising channels and strategies to maximise ROI. Mia and her team are well-versed in the art of optimising paid campaigns to reach the right audience at the right time, ensuring that every advertising dollar is well-spent.