OUR STORY MEDIA IN ACTION

OUR STORY

MEDIA IN ACTION

Media In Action was established in 2019 with a clear vision to be a communications agency tailored for the Modern Age. In a crowded and often inefficient landscape of separate PR and digital agencies, Media In Action found the sweet spot that fused traditional public relations practices with modern marketing methods to create social currency for a suite of lifestyle clients. Carving out a niche by seamlessly blending both.

This innovative approach allowed Media In Action to craft social currency for a diverse range of lifestyle clients, making them stand out in the ever-evolving digital sphere.

Today, Media In Action is home to a range of marketing experts with diverse skill sets across earned, owned and advertised media.

OUR STORY /

MEDIA IN
ACTION

Media In Action was established in 2019 with a clear vision to be a communications agency tailored for the Modern Age. In a crowded and often inefficient landscape of separate PR and digital agencies, Media In Action found the sweet spot that fused traditional public relations practices with modern marketing methods to create social currency for a suite of lifestyle clients. And carved out a niche by seamlessly blending both. 

This innovative approach allowed Media In Action to craft social currency for a diverse range of lifestyle clients, making them stand out in the ever-evolving digital sphere.

Today Media In Action is home to a range of marketing experts with diverse skill sets across earned, owned and advertised media.

OUR FOUNDER /

MIA VICARY

A COMMUNICATIONS AGENCY FOR THE MODERN AGE

A digital native, Mia Vicary leveraged her extensive professional journey, which includes her tenure as a journalist at Berita Satu in Jakarta, her work as a digital marketer in the bustling streets of New York City, and her role at Sydney’s Verve’s PR agency to become a genuine power player in the media landscape.

Her journey is a testament to her unyielding passion, dedication, and the power of transformation. She has emerged as a formidable force in the digital marketing landscape, bringing a unique blend of experiences and skillset to the table.

Mia’s efforts have been recognised by Studio 10, The Australian Business Journal, Gritty Pretty and many more media publications. Mia has also had the privilege to sit on the judging panel for the Australian Small Business Awards 2024, spanning over many categories on how nominees’ work is shaping the Australian business landscape.

OUR SENIOR /

LEADERSHIP TEAM

Tyrone Constantino acts as the Head of Paid Advertising at Media in Action. Tyrone’s impressive marketing career has been formed over 15 years working across all areas of digital strategy, including SEO, Google Advertising and website development. Tyrone has been with Media in Action. Tyrone has been with Media in Action since the business was founded in 2019, and currently oversees the digital strategies across all of our accounts.

Elizabeth Bowen, is our newly appointed Marketing Manager at Media in Action. Elizabeth’s Marketing Career has flourished over 12 years and has seen her work as a senior level Marketing Executive for over 12 years, both in Australia and in New York. Elizabeth has worked with a number of prominent brands, specialising in the arts, luxury and hotel space. She provides brands with a holistic approach to owned, paid and earned media.

OUR FOUNDER / MIA VICARY

Our Founder /

Mia vicary

A digital native, Mia Vicary leveraged her extensive professional journey, which includes her tenure as a journalist at Berita Satu in Jakarta, her work as a digital marketer in the bustling streets of New York City, and her role at Sydney’s Verve’s PR agency to become a genuine power player in the media landscape.

Her journey is a testament to her unyielding passion, dedication, and the power of transformation. She has emerged as a formidable force in the digital marketing landscape, bringing a unique blend of experiences and skillset to the table.

Mia’s efforts have been recognised by Studio 10, The Australian Business Journal, Gritty Pretty and many more media publications. Mia has also had the privilege to sit on the judging panel for the Australian Small Business Awards 2024, spanning over many categories on how nominees’ work is shaping the Australian business landscape.

OUR FOUNDER / MIA VICARY

Our senior /

leadership team

Tyrone Constantino acts as the Head of Paid Advertising at Media in Action. Tyrone’s impressive marketing career has been formed over 15 years working across all areas of digital strategy, including SEO, Google Advertising and website development. Tyrone has been with Media in Action since the business was founded in 2019, and currently oversees the digital strategies across all of our accounts.

Elizabeth Bowen, is our newly appointed Marketing Manager at Media in Action. Elizabeth’s Marketing Career has flourished over 15 years and has seen her work as a senior level Marketing Executive for over 12 years, both in Australia and in New York. Elizabeth has worked with a number of prominent brands, specialising in the arts, luxury and hotel space. She provides brands with a holistic approach to owned, paid and earned media.