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Through ADGE’s branding strategy, which we bolster through a paid advertising strategy, Media in Action has helped ADGE create cut-through in the competitive hotel and hospitality space which has seen ADGE Hotel brand consistently reach over 40,000 people.
Our comprehensive SEO strategy has seen success in ADGE’s top-of-funnel marketing, building brand awareness, sparking interest, and platforming services to reach new customers. This strategy involves conducting extensive SEO keyword analysis and optimising website capabilities to ensure increased online visibility and generate higher website traffic. The success of ADGE’s SEO strategy can be seen tangibly in our results and analytics. Media In Action increased ADGE’s monthly revenue from $3,398 in the four months since commencing with them. Media In Action’s Head of Google was given a spend of $2,900, and made our client $39,090 in revenue, with a ROAS of x13.48!
We have also secured key press highlights for ADGE, including in leading publications such as Nine, Time Out, Fashion Journal, News.com.au, Daily Mail and Pedestrian. Our Earned strategy has also contributed to ADGE’s SEO success.
BOA is a business networking and education platform designed for ambitious founders and business owners. Media In Action was engaged to lead the editorial strategy for the launch of BOA App’s Inner Circle at Icebergs, bringing together some of Australia’s most influential business leaders.
Our team supported talent engagement and media relations, securing high-profile attendees including Mark Bouris, Jacqui O, Jane Lu, and Jules Robinson. The launch achieved over 18 million in media reach, with coverage across The Australian, Daily Telegraph, news.com.au, Inside Small Business and more.
This campaign positioned BOA App as a premium, community-led platform with strong cultural and commercial relevance.
Media In Action partnered with luxury regional destination Mona Farm to elevate its profile as one of Australia’s most sought-after wedding and lifestyle retreats.
Our Earned Media strategy secured premium coverage including a front cover of Country Style Magazine, alongside features in RUSSH, Good Food Guide, Wedded Wonderland, Homes To Love, and luxury travel and lifestyle titles reaching over 10,000,000 users across 6 months. This was supported by strategic engagement with aligned wedding and travel influencers and talent.
Through sustained editorial storytelling and influencer alignment, Mona Farm strengthened brand awareness, increased enquiry volume, and solidified its position within the luxury wedding and events market.
Media In Action supports skin-care and technology giant Exomide through a carefully considered Earned and Owned Media strategy, navigating the regulatory requirements of the aesthetics industry while elevating brand credibility.
On the Earned side, we have secured coverage across leading publications including Marie Claire, Gloss, Women Love Tech, Modern Muse, That Beauty Podcast, Eat Live Escape, Lux Nomad, and a mix of high-profile talent and UGC creators. In parallel, we manage Exomide’s brand presence across key Owned channels, supporting education-led content, clinic communication, and consistent positioning in line with industry guidelines.
This dual approach ensures visibility, trust, and compliance, positioning Exomide as a trusted leader within the exosome and regenerative aesthetics space.
International property development brand Crown Group recognised the need to enhance their communication with customers and investors to establish a more direct and engaging connection. In response, they partnered with Media In Action to create a series of digital newsletters, harnessing the power of owned and paid media.
Our approach centred on the development and delivery of a bespoke digital newsletter program designed to inform, engage, and build long-term brand affinity. Content was carefully curated to showcase Crown Group’s premium developments, architectural leadership, and urban lifestyle insights, blending strong editorial storytelling with elevated design.
To maximise reach and engagement, Media In Action supported the Owned Media strategy with selective Paid Media across social and digital channels, ensuring key launches, announcements, and content reached the most relevant audience segments. Engagement metrics rose significantly, with strong open and click-through rates reinforcing the value of the content and strengthening Crown Group’s connection with its audiences.
Media In Action was proud to partner with Synergie Skin as the official skincare partner of Afterpay Australian Fashion Week (AAFW), positioning the brand at the centre of Australia’s most influential fashion and beauty moment.
Across more than two years, Media In Action delivered a consistent and high-performing Earned Media strategy, securing an average of eight editorial placements per month, supported by influencer engagement and key industry moments. Highlights included front-row product integration, founder-led speaking seminars with Terri Vinson, and an intimate influencer event attended by leading fashion, beauty, and lifestyle talent.
A standout moment within the partnership was Synergie Skin’s presence at AAFW, including educational activations and an exclusive influencer experience hosted at SKYE Suites, with synergies across other MIA clients. This sustained approach cemented Synergie Skin’s authority within the beauty space while delivering meaningful brand exposure across editorial, influencer, and industry platforms.
Building on our success in Australia and New Zealand, Media In Action was appointed to manage XGIMI’s Global PR account, extending its presence across international markets.
Our Earned Media strategy secured high-profile coverage across leading lifestyle, travel, and technology publications including QANTAS Magazine, Sunrise, Good Weekend, Executive Traveller, Fashion Journal, and The Sydney Morning Herald. This exposure positioned XGIMI as a premium lifestyle technology brand, resonating with audiences across Australia, New Zealand, and beyond.
Through strategic storytelling and long-term media relationships, Media In Action continues to support XGIMI’s global growth, ensuring consistent brand positioning and impactful coverage across key markets.
Global nail franchise ProfessioNail engaged Media In Action to refresh its brand identity and digital foundations through a considered Owned Media strategy.
Our work included refining tone of voice, visual identity, and core brand messaging to strike a balance between luxury and accessibility. Media In Action developed cohesive brand assets and guidance to ensure ProfessioNail’s positioning reflected both professionalism and approachability across all touchpoints.
The result was a modernised brand presence that strengthened customer trust, elevated visual consistency, and supported continued growth within the competitive beauty services market.
Media In Action partnered with Contour Clinics to deliver a high-impact Earned Media and influencer strategy across NSW and Queensland.
Our approach focused on elevating brand visibility and credibility through sustained editorial coverage, securing over 100 editorial and influencer placements alongside building founder Dr Josh’s personal profile with appearances on major television networks including Channel 10.
Media In Action also supported the successful launches of Contour Clinics’ Newtown and Castle Hill locations, delivering high-profile events attended by media, editors, influencers, and content creators.
These initiatives significantly strengthened Contour Clinics’ market presence, positioning the brand as a leader within the aesthetic clinic space.
Media In Action delivers a fully integrated Paid, Owned, and Earned Media strategy for premium Australian supplement brand Ultra Nature, designed to drive both brand growth and commercial performance.
Across Owned Media, we refined Ultra Nature’s digital presence through strategic content, influencer partnerships, and UGC, achieving consistent month-on-month audience growth. Paid Media campaigns across Google and Meta exceeded industry benchmarks, delivering strong click-through rates, efficient cost-per-click, and robust conversion performance.
Our Earned Media strategy further strengthened brand credibility, securing coverage across platforms including Studio 10, New York Post, 9Honey, and 2GB. Together, this blended approach has positioned Ultra Nature as a trusted leader in the health and wellness space.
Media In Action has partnered with SKYE Suites for several years, delivering a fully integrated Paid, Owned, and Earned Media strategy to support brand growth and occupancy.
Owned Media activity leveraged key cultural partnerships, including Australian Fashion Week and Married at First Sight, supported by influencer collaborations with leading lifestyle tastemakers. Paid Media campaigns consistently outperformed industry benchmarks, driving high ROAS, strong engagement, and sustained website traffic.
This integrated approach has contributed to SKYE Suites achieving over 90% occupancy, reinforcing its position as a leading luxury accommodation brand.
Luxury diamond brand Bensimon engaged Media In Action to redefine its brand identity and establish a stronger market presence within the premium jewellery space.
Our work encompassed the creation of a refined visual identity, tone of voice, and core brand narrative that emphasised craftsmanship, timeless elegance, and exclusivity. Media In Action also developed a considered marketing approach that combined digital presence, influencer alignment, and high-touch brand moments.
The refreshed brand identity resonated with customers seeking sophistication and quality, supporting increased brand recognition, engagement, and sales within a highly competitive category.
Media In Action was engaged by Fayshell to bring their digital vision to life through a bespoke website experience.
From concept and UX through to design, development, and optimisation, our team delivered a website that reflects Fayshell’s innovative approach to personalised skincare subscriptions.
The site was designed to educate, convert, and support long-term customer relationships, while visually aligning with the brand’s modern, elevated aesthetic.
The result is a digital experience that positions Fayshell as a category-challenging brand within the skincare space.
Boutique Sydney hotel 202 Elizabeth engaged Media In Action to deliver an integrated Paid, Owned, and Earned Media strategy focused on increasing bookings and brand awareness.
Our Meta campaigns significantly exceeded industry benchmarks for CTR, CPC, and conversion rate, while Owned Media activity maintained a consistent and engaging brand presence. Earned Media further elevated visibility within the hospitality and lifestyle space.
This combined approach delivered strong commercial outcomes, positioning 202 Elizabeth as a high-performing boutique hotel in the Sydney market.
At Media In Action, we took on the challenge of XGIMI’s campaign with a clear goal in mind: to increase brand awareness and drive direct e-commerce purchases.
Our strategy was to implement a multifaceted approach, combining an “always-on” campaign format targeting both the top and bottom of the sales funnel. This approach ensured that XGIMI remained at the forefront of the audience’s minds continuously. In addition, we executed targeted promotional campaigns to highlight seasonal specials, thereby boosting revenue.
To achieve optimal results, we meticulously tested different audience segments. This included reaching out to broad Australian audiences, tech enthusiasts, movie lovers, as well as retargeting website visitors, video viewers, and engaged social media users.
Our creative efforts were equally diversified. We experimented with various ad formats, such as single images, single videos, carousels, and collections, alongside story formats. We leveraged dynamic creative to showcase the exact products users had previously viewed on the website. Additionally, we ventured into influencer campaigns to portray the XGIMI brand in a lifestyle-oriented light.
The key to our ad copy success lay in its diversity. We tested multiple ad copy types, incorporating product-focused messaging highlighting benefits, testimonials, and the AIDA method (Attention, Interest, Desire, Action). Promotional offers were emphasised where applicable.
The results of our partnership with XGIMI have been nothing short of extraordinary:
Remarkable ROI: Our Facebook ad campaign for XGIMI achieved an outstanding overall average Return on Ad Spend (ROAS) of 6.71X. This translates to a profit of $6 for every dollar spent on ads across the whole campaign’s goals of website traffic, as well as conversions.
Conversion Campaign ROAS: The conversion campaign ROAS surpassed even the already impressive overall ROAS, reaching an impressive 9.21X.
Bottom-of-the-Funnel Brilliance: While the promotional campaigns performed as expected, it was the always-on, dynamic bottom-of-the-funnel ads that consistently delivered the highest return on investment. These ads not only garnered the highest number of impressions, but also drove increased landing page views and purchases.
Media In Action’s exceptional performance in our recent campaign for SKYE Suites showcases our commitment to driving unparalleled success. This case study is your invitation to join forces with us and experience the same triumph for your next ad campaign.
M/I/A’s paid media team developed and delivered a comprehensive paid social media strategy that combined creativity, data-driven insights, and best practices. The strategy involved various platforms including Facebook and Instagram.
At Media In Action, we craft campaigns that redefine success. For SKYE Suites, our strategy included an always-on campaign to amplify the hotels’ growth, engagement and convert website visitors into bookings, and seasonal promotions to spotlight seasonal specials, in particular the bookings for functions at SKYE Suites Parramatta.
Our campaign precision was achieved through: tailored audience targeting, maximising engagement through various creative formats, as well as employing diverse copywriting styles.
Exceptional Results: Our Facebook ad campaign for SKYE SUITES achieved phenomenal success:
Benchmark-Beating Performance: Our results outshone industry standards, setting the bar high:
Media In Action partnered with Crown Group to deliver an exclusive event collaboration with luxury fashion house Christian Louboutin.
Hosted as part of Crown Group’s premium client program, the event brought together leading fashion, lifestyle, and media figures for an intimate evening showcasing Christian Louboutin’s iconic designs.
Media In Action managed event storytelling and media engagement, ensuring strong visibility across social and editorial channels.
The activation reinforced Crown Group’s luxury positioning while aligning with Christian Louboutin’s global brand prestige.
To celebrate the launch of their PerfectTint Powder, a fabulous 1930s-style garden party was held at Centennial Homestead as an ode to the decade when sunscreen was invented. Live music by Wolfe Black filled the enchanting venue as huge white umbrellas, crystal fixtures and rattan baskets completed the 1930s vibe.
Amongst the star-studded guest list were Lexy Stevens, Red Dela Cruz, Monique Morley, Suzan Mutesi, as well as iS Clinical’s brand ambassadors Emma Rose and Jayde Heiser.
The VIP list also included an array of micro and macro beauty bloggers, models and beauty press.
The event featured make-up stations with a personalised mirror for each guest, flowing champagne and canapes, a timeline of sunscreen innovations throughout the years, and an introduction to iS Clinical’s PerfectTint Powder.
With #ShedLight as the overall theme and hashtag, the launch aimed to share the exciting details about the new product and the significant highlights in the history of sunscreen.
FWD FORM, a growing natural supplements and athleisure brand, came to Media In Action with a clear goal: to elevate their brand visibility, increase sales, and connect with a broader audience that values wellness, sustainability, and high-performance lifestyle products. FWD FORM’S products are designed to support active individuals with clean, natural ingredients, offering both supplements and stylish, comfortable athleisure apparel.
A robust PR strategy was executed to secure high-quality media placements, ensuring that FWD FORM’s messaging reached the right audience. Media In Action developed a comprehensive press kit and crafted engaging stories that resonated with wellness, health, and lifestyle publications. As a result, FWD FORM’s brand was featured in several prestigious media outlets, including: Mamamia, Mouths of Mums, Bellamumma, Marie Claire, Revival Runway.
To enhance the reach of Fwd Form’s messaging, Media In Action orchestrated partnerships with key influencers in the health, fitness, and lifestyle spaces. Influencers were provided with Fwd Form’s supplements and athleisure pieces, which they showcased in organic, authentic content across social media platforms.
To further increase product awareness, Media In Action coordinated strategic product send-outs to top influencers and media contacts. This allowed for firsthand exposure and increased the likelihood of high-quality user-generated content that aligned with the brand’s message.
Media In Action ran targeted META ads, optimising them to reach individuals interested in wellness, fitness, and athleisure. The ads promoted Fwd Form’s best-sellers, driving both new and returning customers to the website. The campaign exceeded expectations, achieving a ROAS of over 7x, well above the target of 4x. This success was driven by strong PR placements and influencer content that generated genuine interest and conversions.
Home to a team of super-skilled staff, experienced in delivering multi-dimensional marketing strategies, Media In Action is everything the woman after which it was serendipitously named stands for: experience, expertise, and inimitable energy.
Home to a team of super-skilled staff, multiple multinational brand accounts, an exciting events and activations division, and a stable of exclusively signed influencer celebs, today the Media In Action is everything the woman after which it was serendipitously named stands for: experience, expertise, and inimitable energy
